Terms and Services

Pinnacle Terms of Service

Last Updated:  12-03-2026

These Terms of Service (“Terms”) govern access to and use of the website, platform, software, APIs, messaging infrastructure, and related services provided by Pinnacle (“Pinnacle”, “Company”, “we”, “our”, or “us”).

By accessing or using the Pinnacle website or services, you agree to comply with these Terms. If you do not agree to these Terms, you must not access or use the website or services.

1. Scope of These Terms

These Terms apply to:

• Access to the Pinnacle website
• General use of the Pinnacle platform or services
• Users who have not entered into a separate written agreement with Pinnacle.

If you or your organization have entered into a separate written agreement, Master Services Agreement (MSA), Order Form, Statement of Work, Reseller Agreement, or any other commercial agreement with Pinnacle, the terms of that executed agreement shall prevail in the event of any conflict with these Terms.

These Terms shall not modify, amend, or override the terms of any executed agreement.

2. Description of Services

Pinnacle provides technology platforms and communication infrastructure that may include, but are not limited to:

• Messaging services (SMS, WhatsApp, RCS, email, or other digital messaging channels)
• Voice communication services
• APIs and developer tools
• Communication automation and workflow platforms
• Analytics, integrations, and related software services.

The specific scope, pricing, service levels, and obligations applicable to customers are governed by separate commercial agreements, order forms, or service agreements where applicable.

3. Eligibility and Account Responsibility

By using the services, you represent that:

• You have the legal capacity to enter into a binding agreement;
• Your use of the services complies with all applicable laws and regulations.

If you create an account on the Pinnacle platform, you are responsible for:

• Maintaining the confidentiality of login credentials
• All activities conducted through your account
• Ensuring authorized use of the services.

4. Acceptable Use

Users agree not to use the services to:

• Violate applicable laws or regulations
• Transmit unlawful, harmful, fraudulent, abusive, or misleading communications
• Distribute spam or unsolicited communications without proper consent
• Transmit malicious code, malware, or harmful software
• Attempt to gain unauthorized access to Pinnacle systems or networks
• Interfere with the integrity or security of the platform.

Pinnacle reserves the right to suspend or restrict access to services where misuse, abuse, or regulatory violations are detected.

5. Messaging and Telecom Compliance

Where Pinnacle services are used for messaging or communication services, users are responsible for ensuring compliance with all applicable laws and telecom regulations in the jurisdictions where communications are sent or received.

Users must ensure compliance with:

• Anti-spam and consent requirements
• Consumer protection laws
• Telecom and messaging regulations
• Applicable regulatory frameworks governing digital communications.

Users are solely responsible for the content and legality of communications transmitted through the Pinnacle platform.

Pinnacle acts solely as a technology platform provider and does not originate or control customer communications.

6. TRAI and DLT Compliance (India)

For messaging services delivered within India, users must comply with all regulations issued by the Telecom Regulatory Authority of India (TRAI) and related regulatory frameworks, including but not limited to the Distributed Ledger Technology (DLT) framework for commercial communications.

Users are responsible for:

• Registering as a Principal Entity or Telemarketer on the applicable DLT platform where required
• Registering message templates, headers, and content as required under TRAI regulations
• Obtaining appropriate customer consent before sending commercial communications
• Ensuring compliance with Do Not Disturb (DND) and customer preference requirements.

Pinnacle may suspend or restrict messaging services where regulatory violations, complaints, or non-compliance with TRAI/DLT requirements are detected.

7. Third-Party Services

The Pinnacle platform may integrate with or provide access to third-party services, including telecom operators, messaging channels, or technology providers.

Pinnacle does not control and is not responsible for:

• The availability of third-party services
• The performance of telecom operators
• The policies or terms imposed by third-party providers.

Use of third-party services may be subject to separate terms and policies.

8. Intellectual Property

All intellectual property rights in the Pinnacle website, platform, software, APIs, documentation, and related technology are owned by or licensed to Pinnacle.

Except as expressly permitted under applicable agreements, users may not:

• Copy or reproduce the platform
• Reverse engineer or modify the services
• Create derivative works based on Pinnacle technology.

Nothing in these Terms grants any ownership rights in Pinnacle intellectual property.

9. Privacy and Data Protection

Pinnacle processes personal data in accordance with its Privacy Policy.

For information regarding how personal data is collected, used, and protected, please refer to the Privacy Policy available at:

https://pinnacle.in/privacy-policy/

By using the services, you acknowledge that you have read and understood the Privacy Policy.

10. Service Availability

Pinnacle will make reasonable efforts to maintain the availability of the platform and services.

However, services may be subject to interruptions due to:

• Maintenance activities
• Telecom network issues
• Third-party service failures
• Internet outages
• Technical or security incidents.

Pinnacle does not guarantee uninterrupted or error-free operation of the services.

11. Disclaimer of Warranties

The website and services are provided on an “as-is” and “as-available” basis.

To the maximum extent permitted by applicable law, Pinnacle disclaims all warranties, express or implied, including:

• Merchantability
• Fitness for a particular purpose
• Non-infringement
• Uninterrupted or error-free service.

12. Limitation of Liability

To the fullest extent permitted by applicable law, Pinnacle shall not be liable for any:

• Indirect
• Incidental
• Consequential
• Special
• Punitive damages.

This includes, but is not limited to:

• Loss of profits
• Loss of business opportunities
• Loss of data
• Service interruptions.

Where applicable, liability terms between Pinnacle and its customers shall be governed by executed commercial agreements.

13. Export Control and Sanctions Compliance

Users agree not to access or use the services in violation of applicable export control laws, sanctions regulations, or trade restrictions.

Users represent that they are not located in, or associated with, jurisdictions or entities subject to applicable international sanctions.

Pinnacle reserves the right to restrict or terminate access where required to comply with applicable export control or sanctions laws.

14. Force Majeure

Pinnacle shall not be liable for any delay or failure in performance caused by events beyond its reasonable control, including but not limited to:

• Natural disasters
• Acts of government
• Telecommunications failures
• Cyber incidents
• Internet outages
• Strikes or labor disputes.

Obligations affected by such events shall be suspended for the duration of the event.

15. Changes to These Terms

Pinnacle may update these Terms from time to time.

Updated Terms will be posted on the website with the revised effective date.

Continued use of the website or services following the posting of updated Terms constitutes acceptance of the revised Terms.

16. Governing Law

Unless otherwise agreed in a separate written agreement, these Terms shall be governed by the laws applicable to the jurisdiction where Pinnacle maintains its principal place of business.