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A Comparison of Email, SMS, and WhatsApp. Which Channel is Best For Marketing?

   May 8th, 2023
With the advent of smartphones and the internet, customers transitioned from email to SMS and finally, to WhatsApp. For the last 116 years, customers could only communicate with one another over a phone call. Given the ease and low cost of SMS, they eventually adopted it as their preferred mode of communication. The adaptability of communication technology has evolved over time, becoming more agile and dynamic in recent years.

Consumers nowadays spend a lot of time on conversational channels, which has created new opportunities for businesses to connect with their customers at every stage of the customer lifecycle, from marketing campaigns to pre-sales support to after-sales care. Both parties’ benefit.

Marketers and businesses are using conversational channels to connect with customers and prospects.

Let’s look at what each channel brings to the table, how it can help in scaling businesses and help them to run successful marketing campaigns.

What exactly is email marketing?

Email marketing is a powerful marketing channel that promotes a company’s products or services via email. It is an amalgamation of direct marketing and digital marketing. Incorporating it into your marketing automation efforts can assist in informing the customers about new items or offers.

It can also play an important role in the marketing strategy of an organization by generating leads, raising brand awareness, building relationships, and keeping customers engaged between purchases via various types of marketing emails.

Advantages of email marketing, and why is it a good way to communicate with the target audience?

  • Customized and targeted content

    With email marketing, an organization can segment its customers into different lists based on their preferences and send highly personalized content. It helps to create a long-lasting bond with customers by first establishing a strong foundation of trust between the brand and the recipient.

  • Increased sales and revenue

    Email marketing is excellent for profiting from impulse purchases. There aren’t many other marketing platforms that let customers go from seeing an offer to purchasing something in just two clicks. This psychology of effective email marketing.

  • Low price

    One of the most obvious advantages of email marketing is that it is less expensive than other types of marketing. There are no printing or postage costs, and there are no fees for exposure on a specific billboard, magazine, or television channel.

  • Metrics for determining what works

    When it comes to customers opening emails, they only have limited time. A high open rate indicates that customers trust a particular brand enough to want to hear from them at any time of day.

  • Email Distribution

    Email broadcasts make it simple to send personalised and targeted messages. Because one can include images, gifs, and even videos, the brand gets a lot of design freedom.

Some of the benefits of SMS marketing

  • Reliability

    SMS has a higher open rate than emails, with 98% of SMS messages being read within 5 minutes of being sent. Customers will usually respond in as little as 90 seconds! Email, on the other hand, has an average response time of 90 minutes and a 22% open rate.

  • Mobile-friendly.

    SMS marketing is an important part of making a company mobile-friendly, and it can be a valuable addition to the companies mobile marketing strategy. Furthermore, SMS does not require Internet access, whereas other modes of communication do.

  • Simple opt-outs

    Like email marketing, most SMS marketing tools make it simple for users to opt out. This is, believe it or not, one of the most significant benefits of text marketing.

  • Flexible and adaptable.

    The adaptability of SMS marketing is one of its most appealing features. SMS messages can be mixed and matched to market a brand in a variety of ways.

  • SMS broadcasting.

    SMS broadcast messages can be sent and received by any mobile device, including non-smartphones. This allows a brand to reach out to clients who do not have a smartphone. SMS broadcast messages don’t require data or WIFI and can be received by the customer even when the internet is down.

Conversational Guidance and Support

To a customer who is not acquainted with the insurance market, sorting through multiple plans and complicated lingo is highly daunting.

 

WhatsApp chatbots for insurance may be used by insurance firms to decrease the uncertainty and connect with clients in layman’s terms. What’s further is that, users can also have their concerns addressed in the dialect they are familiar with utilizing multi-lingual WhatsApp chatbot for insurance.

What exactly is WhatsApp marketing?

In comparison to SMS marketing, WhatsApp marketing is a relatively new type of marketing. Since its inception, WhatsApp has revolutionised and provided sophisticated communication options to users. Although there are numerous popular messaging apps, WhatsApp is the most appealing and user-friendly one.

WhatsApp is used by people because it is the primary means of communication and texting for 78% of users, as well as the primary means of conducting business. WhatsApp can share files and documents in ways that SMS cannot. WhatsApp establishes a branded relationship with users and offers numerous marketing opportunities.

Using this an organization can quickly message its customers and respond to their questions. The organization representative can manually respond to client questions using their WhatsApp Business account.

Advantages of using WhatsApp marketing

  • Customer service and support in real time

    WhatsApp Business messaging meets all of the criteria. Real-time alerts and updates are possible with WhatsApp.

  • Automation and FAQs are supported

    WhatsApp Business can help businesses provide faster customer service.

  • Rapid, safe, and cost-effective

    In today’s fast-paced digital environment, audiences expect businesses to respond quickly. WhatsApp Business API enables the organization to offer the same to their customers. With its “Quick Replies” feature, an organization can save and reuse messages that they expect to send more frequently. With WhatsApp’s end-to-end encryption and authentication, all of the interactions are private and secure. A verified business profile ensures that the audience is communicating with a legitimate company, which increases client loyalty.

  • More integrations

    Another distinguishing feature of WhatsApp marketing is its visual interaction with other well-known apps such as Instagram, YouTube, and Netflix.

  • WhatsApp broadcast

    Every month, over 2.2 billion people use WhatsApp to communicate with their friends, family, and businesses. It has a 98% message open rate—98 out of every 100 WhatsApp messages sent are read within the first two hours, which is five times higher than emails and SMS. WhatsApp provides a conversion rate of 45-60%- WhatsApp Broadcast messages have a conversion rate of 45-60%, which is 12 times higher than emails and SMS.

How can Pinnacle assist?

Once you’ve decided on your channel strategy, it’s time to enlist the help of someone who knows how to get you up and running quickly. With expertise in email, SMS, WhatsApp, and even more customer communication channels, Pinnacle is the industry leader in conversational messaging and customer engagement solutions!

Improve the way you interact with customers for best results with Pinnacle

GLOBAL COMMUNICATION PARTNER FOR ENTERPRISES

Pinnacle Teleservices Pvt. Ltd. is a leading Cellular IT solutions company established in 2003 and awarded as ISO 9001: 2008 and ISO/ IEC 27001: 2005 Certified Company, travelled a long path with an unbelievable velocity.

Pinnacle has been the trusted communication solutions partner for large and small enterprises since 2003. Our sector agnostic solutions offer an extensive array of communication channels, and experienced support enables us to move rapidly to provide a seamless experience to consumers.

Equip your enterprise with the best conversational experiences using our highly dependable infrastructure to support you at any scale.

Why Pinnacle?

  • You are in a Good Company

    Over the last decade, Pinnacle had recorded 800% growth and is into strategic partnerships with various leading telecom operators and reputed brands across.

  • Experience and Trust

    Our main focus has been to provide solutions that bridge the gap between our clients and their audiences. We are trusted by more than 6000 clients to carry their mission-critical traffic.

  • We are committed to your success

    Our team is amongst the brightest and most accomplished in the domain. We are committed to creating a “WOW” experience in every task done for our customers.

  • We Value your Business

    We value our client’s business and we are committed to their success and satisfaction.

  • Better, Faster & Cost-Effective

    It’s important for businesses to have reliable “Partners”, at Pinnacle; we recognize the value and importance of delivering superior services targeted to the right audience, on time and to budget.

  • Quality Infrastructure

    Industries leading platform and robust infrastructure. Highly scalable, best suited for massive campaigns and catering to larger audiences.

  • Global reach

    Reaching your target audience is crucial. Reach your customers worldwide across 200+ countries
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