Email Marketing Strategies for BFSI Industry

Several research and surveys have demonstrated, time after time, that email proves to be the most successful medium of brand communication. As much as 87 percent of all marketers consider email as the best channel to convey their marketing information.

Technology continues to catapult email ahead of all other communication mediums. The emergence of Artificial Intelligence (AI) and Machine Learning (ML) in email automation has altered the way consumers receive, open, and interact with emails. Email has developed to become a platform that disseminates the most relevant, most meaningful material by applying such found wide applications.

A financial services company, needs a planned strategy to engage with customers, ideally without spending too much money on commercials. E -marketing is a means to engage with new and existing customers while creating trust, offering value, and building authority. Whether it’s a financial institutions, bank or a co – operative union, email is an effective and future proof method for commercial marketing.

Millennials, in their economic absolute prime now, are natural consumers of all things digital and financial service providers should adapt to their expectations. Hence digital marketing is an essential requirement for all banking and financial services. To obtain the outcomes an organization desire from emailing, it needs to operate based on personalisation, categorization, and a clear knowledge of their client journey.

Email Marketing Campaigns for Banks that Engage and Convert

• Greeting and on boarding client:
  One can never overstate the value of a warm welcome mail that the clients should get from an organization. The click through rate of greeting emails is 86 percent greater than other normal subscriber emails; they establish the tone of brand involvement that the consumers would anticipate in the long term. As the initial impression, a welcome email opens the stage for a wonderful customer experience during which an organization may keep engaging and communicating.An introduction email series is especially intended to acquaint clients with the brand, goods, and services.
• Creating a closer relationship:
  The mails, which individually connect with the clients, rank exactly close to the introduction emails in priority. With the level of automated processes currently accessible, an organization can effortlessly send customised greetings for occasions that matters to the clients.One could also traverse the client information and deliver relevant and customised material — a customer who has availed of Forex might find it beneficial to get foreign travel details, updated recommendations, weather suggestions, and much more. Similarly, a client that has bought a new property, would be interested in personalized recommendations for home decoration, welcome ideas, local community programmes, etc.
• Share ideas that offer value:
  An announcement emails need to be vibrant, compelling, and brief. They should be short messages about an organizations products and services that offer value. Some common announcements might be the debut of new goods and services, updates/improvements in application or website, new investing possibilities in stocks/funds, and similar. Valuable knowledge on online payment upgrades, warning labels and procedures, and financial regulatory news would also appear in this category.
• Make Customers Life Easier:
  In current time-bounded society that compels individuals to constantly be on the move; nothing is as appreciated as readily consumable and meaningful information pertaining to one’s own finances. With the complexity and range of customer information at access, there are rather a few demands of the customers a financial organization may cover in their email correspondence.Scheduled service messages that can consist financial updates, quarterly reports, renewal payment notifications and the like. An organization may broaden the scope to also include credit rating inspections, risk assessments for investment, and purchase advice for equities etc. Selection might also expand to personal finance, assessments of characteristics, and adjustments in tax filing methods.
• Promotional Emails: The aim of promotional emails would be to build brand engagement, earn more income, and promote client retention. The inbox effectiveness of an advertising email relies a lot on customising the headline, giving material that remains loyal to the theme, and providing the information pertinent to the receiver. An organization must keep the background of the receivers and their inclinations first in mind when writing promotions. Every promotional message should be of actual utility to build interest and inspire interaction.  Keep the target segment as clearly defined and precise as possible.

The simplest route to get started with Email Marketing – Pinnacle’s Email Solution

Get high ROI with our user-friendly and secured email campaigning platform. Unleash the potential of your enterprise with powerful and attractive campaigns. Choose predefined templates or create your own from the scratch, send the content to the appropriate consumers at the right time, and watch your results skyrocket. With Click Mapping, you can drill down into where individuals clicked in your emails to better adapt your content.

Why Choose Pinnacle Email Services?

• Attractively designed emails may help you promote your brand and expand your business.
• Our platforms optimize messages for smartphones automatically.
• Detailed campaign statistics with metrics such as open rate, bounce rate, unsubscribe rate, and click-through rate.
• Streamlining the survey and feedback process will assist you in staying engaged with your clientele.
• Create your campaigns with our easy to use HTML editor.
• Predefined templates for easy campaign creation.
• Import your contacts and create a group for simple bifurcation of campaigns.
• Increase the domain reputation with Dedicated IP.
• Connect with your application or system via APIs.

Pinnacle has been the trusted communication solutions partner for large and small enterprises since 2003. Our sector agnostic solutions offer an extensive array of communication channels, and experienced support enables us to move rapidly to provide a seamless experience to consumers.

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