Home›Blog›
CPaaS as a change enabler for organizations
CPaaS as a change enabler for organizations
October 17th, 2022
Our daily lives today revolve mostly around the digital realm.
Digital chat, social networking, email, teleconferencing, and other platforms are used by everyone to interact. Furthermore, we anticipate that every digital interface we utilize will be user-friendly, efficient, and transparent. Corporate leaders must provide the appropriate technology to facilitate dynamic consumer interactions to be able to thrive in this new business world.
The term “communication platform as a service,” or “CPaaS,” is swiftly gaining popularity as a vital tool for agile development in the corporate world. Today’s businesses may explore different customer-serving strategies without having to completely revamp and restructure their architecture thanks to this straightforward and adaptable business development solution.
CPaaS is fundamentally a foundation for enhancing a business model with additional value. It is a component of the API ecosystem, which gives businesses flexible access to different tools and capabilities at a frequency that works for them.
What really is CPaaS?
A cloud-based technology called CPaaS, or Communications Platform as a Service, aims to make interaction across numerous mediums easier. Organizations may seamlessly integrate connectivity into a variety of business systems using CPaaS, resulting in unique processes that handle incoming and outgoing conversations more efficiently.
The distinctive and innovative communication features that teams may access with CPaaS at an affordable price range make it especially alluring. IDC estimates that CPaaS will be valued around $17.7 billion by the time we reach 2024 due to the industry’s capabilities. Furthermore, there are always new suppliers entering the market.
CPaaS is much more than simply an UCaaS substitute; it opens the door to creativity with adaptable solutions. With CPaaS, an organization may quickly and easily access additional capabilities for their business. Additionally, functionality may be turned on and off, allowing them to only pay for the services they really need.
How Organizations Can Use CPaaS to Facilitate Change
Today, almost all businesses are seeking ways to improve consumer experiences, provide staff more freedom, and spur new development prospects. CPaaS might be the solution in many situations because of its extraordinary versatility. Here are some examples of how businesses may utilize CPaaS to facilitate transition.
Marketing Department
Integrated campaign creation: Develop omni-channel strategies that take customers through the “amazing customer experience” regardless of where they are in the buying journey by constructing campaigns. A text message or voice call might be used to follow up on an email campaign. Alternately, SMS consumer a discounted code for an online purchase. On a single platform, all of this activity can be evaluated.
Automate surveys: An organization may program a survey to be delivered to customers when they visit, make a purchase from, or get in touch with them in a reliable way to get their input on their service experience, to reward them for their devotion etc. Follow-up may consist of a call from an agent or an email with a future discount coupon.
Finance Department
Two-factor authentication implementation: Customers who log in from a new machine will get a text with a number to confirm their identification.
Automating notifications: Bill notifications and transactions can be made more easily since consumers may choose to get voice, text, or email bill notifications at their leisure. This eliminates the need for them to interact with staff members.
Customer Service Department
Optimize interactions: To serve customers better, streamline the issue ticket procedure and design a system for calling or texting clients. Agents may obtain client data by connecting with CRM, which gives them complete knowledge before speaking with a customer.
Self-service for customers: Give consumers the resources they need to deal with everyday problems on their own, whether it be bill payment, card validation, or basic customer service by text, phone, or online chat. They may interact with an assistance bot that is accessible on the website rather than making a call and waiting on hold.
Manage visits: If an agent has to be sent to a location to assist with an issue, they may email details on the circumstance to the database and text updates on their progress. This will ensure that the client, agent, and support staff are all communicating effectively.
HR Department
Boost employee involvement: Utilize the medium that the staff members are most likely to use to distribute company-wide communications and warnings. An organizations core HR system may be used to get employee data, which can then be distributed to send birthday and work anniversary greetings to workers.
Send out alerts: Employees may get alerts on important corporate advancements, inclement weather, or periodic maintenance. The HR department may text an individual for confirmation. Contact them again to make sure they are notified if they don’t reply.
GLOBAL COMMUNICATION PARTNER FOR ENTERPRISES
Pinnacle has been the trusted communication solutions partner for large and small enterprises since 2003. Our sector agnostic solutions offer an extensive array of communication channels, and experienced support enables us to move rapidly to provide a seamless experience to consumers.
Over the years we have emerged as the fastest growing online SMS service provider and for Value Added services like 5-digit Short code services, IVR Dialers, Outbound & Inbound call solutions, text to speech & speech to text recognition, cellular events and promotions etc. along with digital marketing and chatbot services.
This is how we add value to your business
You are in a Good Company: Over the last decade, Pinnacle had recorded 800% growth and is into strategic partnerships with various leading telecom operators and reputed brands across.
Experience and Trust: Our main focus has been to provide solutions that bridge the gap between our clients and their audiences. We are trusted by more than 6000 clients to carry their mission-critical traffic.
We are committed to your success: Our team is amongst the brightest and most accomplished in the domain. We are committed to create a “WOW” experience in every task done for our customers.
We Value your Business: We value our client’s business and we are committed to their success and satisfaction.
Better, Faster & Cost-Effective: It’s important for businesses to have reliable “Partners”, at Pinnacle; we recognize the value and importance of delivering superior services targeted to right audience, on time and to budget.
Quality Infrastructure: Industries leading platform and robust infrastructure. Highly scalable, best suited for massive campaigns and cater larger audience.
This site uses cookies to improve your online experience, allow you to share content on social media, measure traffic to this website and display customised ads based on your browsing activity. Read more