Importance of WhatsApp Business API for Healthcare

The healthcare industry is now undergoing extraordinary expansion. The global health industry achieved a value of $8,452 billion in the year 2018 and is predicted to expand to about $11,908 billion by the end of next year at a cumulative yearly rate of growth of 8.9 percent. The increase in population, increasing health requirements, and the expanding prevalence of cloud-based applications in healthcare are all fuelling the worldwide market growth.


The growth of digital connectivity plays a significant role in healthcare administration. With the rising need for excellent healthcare services, digital solutions are becoming more crucial. Nowadays, the healthcare industry is concentrating on quicker and more efficient channels of communication to supply holistic healthcare solutions while driving down administrative expenditures and giving patients personal attention, especially in emergency situations. The patients of the contemporary period are also more satisfied utilizing digital services for complicated topics such as medicine and technology.

WhatsApp Business API for the healthcare sector

WhatsApp conversation Bots already have acquired popularity in the Healthcare profession after progressively catching up with the trends and aiding patients in their regular consultations. With much more than 2 billion current active users and tremendous exposure among individuals, WhatsApp definitely achieved renown as one of the most popular instant messaging software. Hospitals may harness the huge potential of WhatsApp to interact with their client’s i.e. patients and provide them with breakneck speed. Moreover, moving to WhatsApp provides value for money option since it is linked with its large accessibility among clients i.e. patients.

Here are several ways healthcare institutions may utilize WhatsApp Business API in their communication strategy.

  • Appointment notifications

    As per the Health Management Technology study, healthcare institutions lose roughly $150 billion per year due to missed or delayed appointments. Thus, establishing a system that will automatically text patients with a predefined reminder is crucial. With WhatsApp Business API, healthcare institutions can send automatic reminders with very little work. This helps in arranging appointments, since patients always can check their WhatsApp messages and receive a recall of the next consultation. Furthermore, this helps healthcare organizations to efficiently create more prospects yet at the same time enabling people schedule appointments and plan visits.
  • Rapid solutions

    Healthcare experts may give prompt replies to the concerns of every patient, despite the time and the geographic region of the service user. Professional help and other vital health – related information may be provided to patients at a juncture using WhatsApp. Such tailored, speedy replies assist healthcare firms develop a strong rapport with their patients, which may, in effect, lead to better percentages of client satisfaction and customer loyalty. WhatsApp Business API is suitable for healthcare organisations since it gives total safety to all participants’ information and identities via end-to-end security and business verification.
  • Convenient access to individual medical records

    Medical practitioners may not be able to adequately identify a patient’s health if lack access to patients clinical information. WhatsApp Business enables health professionals and caretakers to acquire all relevant information linked to their clients. By connecting WhatsApp Business API with 3rd party technologies, healthcare institutions may store medical data of individual patients. This helps professionals to deliver the proper treatment to their patients in a reasonable timeframe.
  • Messages regarding lab reports

    Managing a significant quantity of health records is a burdensome task for both physicians and patients. Before screening at a diagnostic facility, it might be confusing for patients to take a glimpse at pricing and precise location. WhatsApp chatbots deliver fast information concerning pricing, update on healthcare information, and assessment of costs too. It reduces the workload for both medical professionals and patients.
  • Online check-ups

    Regardless of any location, place or time, any individual may obtain access to treatment simply with a click on WhatsApp. WhatsApp bots can also be leveraged for virtual consultations and can be used to obtain tailored recommendations or therapy which is an appropriate and safe remedy in this pandemic. On the other hand, physicians might experience a great number of users for their services.
  • Regular health advice

    The wellness of individuals never stops with effective therapy. In reality, each patient has to practice certain stringent fitness suggestions which also include workout, a balanced meals, and basic cleanliness. WhatsApp chatbots may be used to give proper healthcare suggestions to individuals and establish confidence in medical institutions.

The simplest route to get started with WhatsApp Business API - Pinnacle WhatsApp Solution

Pinnacle Teleservices Pvt Ltd. provides seamless and integrated end-to-end solutions on different platforms. Its Hybrid solution in Mobile Marketing is a mix of services that include SMS, Voice Solutions, USSD, Chatbot, Internet and Social Media platforms like Facebook, Twitter etc. that eventually help a brand to connect with its customers.

Go beyond merely communicating to 'Connecting' using Pinnacle WhatsApp Solution (PWS)

  • Brand a business on WhatsApp include the organizations logo, Website URL, Business description and emails
  • Connect API with the enterprise ticketing system and send real time updates to clients
  • Optimise conversation with reports on messages sent, delivered and read receipts
  • Smooth handover to support staff
  • Admin portal for administration and management
  • Webhook (Webhooks are automated messages sent from apps when something happens) integration for dynamic responses
  • Converse with the client in the language they love – PWS supports multiple languages
  • We guarantee complete security with end-to-end encryption of messages. Systems connect over HTTPS
Know More about Pinnacle’s WhatsApp Business API

Pinnacle has been the trusted communication solutions partner for large and small enterprises since 2003. Our sector agnostic solutions offer an extensive array of communication channels, and experienced support enables us to move rapidly to provide a seamless experience to consumers.

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