WhatsApp Business API: A Must for Travel & Hospitality Industry

Convenience!
When it comes to travel, such simplicity translates into tailored services, rapid replies, up-to-date statistics, and a feeling of control… All that is supplied through a medium where the user feels right at home, no matter how foreign their surroundings is.

In other words, travel companies employing WhatsApp have been given an opportunity to deliver a frictionless client experience at scale, in scenarios that were once upon a time impossible to govern.

Activities/Lodging Finder
Adventure following WhatsApp Communication in travel and hospitality begins pre-trip.

When the web permitted individuals to hunt up the information entirely on their own, arranging vacations became a largely autonomous effort. Traditional travel businesses lost a large deal of economic value for clients.

However, although the plethora of knowledge allows tourists the capacity to choose the finest and most specialized solutions, the choosing experience has become a more difficult affair riddled with uncertainty and hesitation.

So, where does WhatsApp fall into this chaos?

During the initial search stage, WhatsApp incorporation might allow for a very rapid and exact search. Instead of losing time searching through menu choices or filters, travellers may voice their queries with the bot or agents using natural speech and obtain the answers they are seeking for instantaneously.

In this manner, instead of contributing to the clutter, an organisation can concentrate on the topics vital to each particular user.

Booking/Payment Channel
While browsing for travel and lodging prices and getting booking notifications are catching on rather rapidly, making arrangements straight through chat app is still very unusual.

The reason?

Companies are hesitant to divulge and send sensitive personal information over channels that lacks end-to-end security or makes transaction confirmation difficult.

WhatsApp is about to transform the game. Besides the end-to-end encryption that enables for the transit of critical information, WhatsApp has officially introduced its first payment feature in its most active market, India.

Itinerary Builder
Besides picking housing location, airline tickets and organizing rentals, individuals spend hours seeking for genuine experiences and activities to make their vacation special.

From looking for great attractions, guided tours, exhilarating local events to the finest restaurants, pubs, clubs, and cafés, digital tourists leave nothing to chance.

Hence, itinerary builder is most likely on the leading edge when it comes to WhatsApp travel application scenarios.

For instance by asking for visitors basic interests, WhatsApp bot or agent might offer (and even continue to book) customised events, activities to do and dining establishments in the selected location.

Media Stream
An organization doesn’t have to be a giant online travel firm with contacts in every area to be able to give more value via texting. Any firm can find a way to utilize WhatsApp to add value to both customer service and overall quality.

One of such techniques is distributing valuable or inspirational material not on the website or social network accounts but through WhatsApp, in the times when the information is beneficial to the consumers.

Reminders
The difficulty with making arrangements in advance is the likelihood of forgetting everything about them; recalling the specifics inaccurately or just not bothering to withdraw the bookings even though its evident client won’t be able to attend it.

Whatever the situation, either the customer or the corporation will have to limit their losses.

Neither is excellent for business.

When traveling, communicating with consumers is more challenging since they are on the go, often not checking their mail or responding their cell phone. Messaging applications, that is a whole different matter… WhatsApp texts have over 90% open rate and figures demonstrate WhatsApp users to be even more passionate.