Home › Blog › What is RCS? And Why is Adopting RCS Important for a Business?

What is RCS? And Why is Adopting RCS Important for a Business?

   January 5th, 2023

Text messaging – the networking tech we’ve utilized since the 1990s — is displaying signs of aging. Texts don’t function the way we currently desire them to: They don’t allow cryptography, group chatting, or the dynamic emoticons, everyone loves to exchange talks on applications like Facebook Messenger, WhatsApp, and WeChat. They depend on a cell phone network and a reception and restrict a message to only 160 characters. Despite such limits, SMS (Short Message Service), still receives lots of affection from the masses.


Despite the widespread use of SMS texting, some individuals require more than it’s competent of offering. To make the system more valuable and competent with prevalent, functionality rich messaging apps, phone makers, telcos, and the mobile phone sector controlling organizations constructed the Rich Communication Services (RCS) protocol (also called RCS Chat), which is crafted as a modern twist on messaging that rolls attributes from Facebook Messenger, iMessage, and WhatsApp into single platform. The protocol permits the sharing of group conversations, videos, music, and elevated resolution photos, with read receipts and real-time monitoring, and appears and acts like other rich chat apps.

Growth of RCS

OTT applications such as WhatsApp, Facebook Messenger, Telegram, Line and Viber have become popular instant messaging platforms. However, if a business that wants to interact and connect with a large number of consumers and potential clients as possible, they may be required to have a profile on every one of these channels. With RCS user involvement is quick and uncomplicated. Customers are no longer needed to install numerous applications to receive a comprehensive texting interaction. Instead, individuals will be able to receive immediate access to the businesses from inside their chat app, enabling them to communicate with computerized chatbots/live agents to purchase clothing, schedule tickets, make dinner reservations, etc. 

 

A report by Markets & Markets expects the worldwide RCS addressable market to rise from $5.2 billion in 2020 to $11.7 billion by 2025, with an annual compound annual growth rate of 17.6 percent. The survey also adds that the expanding online coverage throughout the globe followed by significant activities of carriers to advertise the RCS via marketing, continuing to boost the expansion of RCS in emerging nations.

Reasons an Organization Should Adopt RCS

Part of 5G Communication

RCS, the next era of SMS, is element of the 5G standard. RCS runs on 3G and 4G networks together with SMS; on 5G, RCS substitutes SMS. Adoption of RCS has indeed been specified by the 5G specifications in 5G devices. RCS will improve 5G, since it will provide customers a new, concrete offering with 5G’s versatility, reduced latency and capacity. As more and more individuals utilize RCS, it is now on the businesses to provide them the rich communication interface that they are increasingly growing accustomed to or perhaps expecting.

Supports 2-way communication

Conversational communication is a rising customer interaction paradigm that facilitates two-way discussions between the businesses and their customers. Organizations are increasingly embracing conversational communication to service clients in real time with autonomous chatbots employing rich media functions such as online payment or recommended activities and more, therefore giving a much more intelligent, contextual and engaging experience.


However, there may be circumstances when the chatbot may not be capable to grasp as the content entered in by a client beyond the boundaries of the specified FAQs. In such a circumstance, the responsibility is easily passed to a live agent. RCS gives the capacity for human touch when necessary — the option to dynamically transition from an automatic chatbot to a live agent may be the difference between client happiness and dissatisfaction.

Rich and reliable communication environment

A typical RCS brand or business message varies from an SMS in that it contains features that provide identity, privacy, credibility, and a rich dialogue experience equivalent to what is offered in the OTT applications such as WhatsApp, Facebook Messenger, Telegram etc. It gives an app-like interface via the default text message service of the phone. In addition to this it enables end-to-end security guaranteeing that no one can see the information of communications transmitted between the companies and consumers

The simplest route to get started with RCS – Pinnacle’s RCS Services

Over the years Pinnacle Teleservices has emerged as the fastest growing online SMS service provider and for Value Added services like 5-digit Short code services, IVR Diallers, Outbound & Inbound call solutions, text to speech & speech to text recognition, cellular events and promotions etc. along with digital marketing and chatbot services.

Why Choose Pinnacle RCS Services?

  • Amplify your brand your logo, brand name, and colours in messaging app
  • Chat with your customers with text, images, GIFs, audio and video files, documents, and location information
  • Embedded clickable buttons for quick responses and actions for improved interaction control
  • Even on Non-RCS enabled phones, you can seamlessly extend your existing SMS with RCS Business Messaging
  • Track the effectiveness of your messaging and obtain relevant statistics
  • Customers get trust and assurance by the presence of a checkmark next to the brand name
  • RCS does not have a character limit of 160 characters, allowing you to express yourself more powerfully
  • Enables you to create group chats for answering customer questions and resolving queries
  • Create rich media carousels to enable customers to browse through your business

Benefits for Your Organization

  • Engage with customers worldwide with direct carrier connections
  • Detailed reporting with read receipts and click reports
  • Improve click-through and response rates by adding brand verification to promotional messaging
  • No present message template approval required
  • VA call-to-action is available at the end of a dialogue session
  • Attract client’s with promotional and discount offers
  1. Talk to us about your business requirements
  2. Get strategic and creative advice 
  3. Discuss custom technical solution
  4. Contact us 

Recent Posts

View more
Search